For the past several months I have been hearing a lot of speculation. Mostly that of the fashion industries’ health. It has become a tired worn shell of what it once was, according to some critiques, including Li Edelkoort. Pushed by a myriad of factors. Weathered by seasons moving quicker and quicker, stressed by the ever evolving demands of faster fashion, and cheapened at the same time.
Being a commercial photographer is truly an underestimated profession. An astonishing number of people assume as a commercial photographer you show up take photos, and that is the scope of your work. In reality it has many complexities and nuances. After having good hard laugh when someone makes this assumption, the question of ‘what goes into a commercial shoot?’ is posed. Without the assumptions I still find I am asked this question a fair bit, particularly by those who are just starting out. Continue Reading
Once upon a time in a land far far away, I was arriving on set for what was to be a fashion campaign for Hazelton Lanes a.k.a Yorkville Village. I’s were dotted and T’s were crossed, everything was falling into place as planned. Little did I know that a sinister force called the weather was about to cast an evil spell on my production, and throw me one of the hardest curveballs I’ve ever been met with.Continue Reading
So one of the most common questions I am asked when someone finds out I am a fashion photographer is what was your favorite photo shoot or what has stood out in your career? There have been many, I can’t say exactly what my favorite shoot was but there is a long list of shoots that have gained notoriety in my mind. The White Cashmere Collection of 2009 is one such shoot. It was particularly complex due to the nature of the materials we were working with, but I was fortunate enough to be collaborating with some of the most hard working and dedicated people in the Toronto fashion industry.