For the past several months I have been hearing a lot of speculation. Mostly that of the fashion industries’ health. It has become a tired worn shell of what it once was, according to some critiques, including Li Edelkoort. Pushed by a myriad of factors. Weathered by seasons moving quicker and quicker, stressed by the ever evolving demands of faster fashion, and cheapened at the same time.
As a professional fashion photographer you take pride in your photography portfolio. It is a culmination of hard work dedication and creativity. It can be a bit ominous at times. All of your painstaking years of work summarized in a few pages.
Your photography portfolio should develop with you. Over time your styles, techniques, and skill changes. So when this happens depending on how you have chosen to display your portfolio this can either be a quick fix or leave you with quite the dilemma.Continue Reading
So one of the most common questions I am asked when someone finds out I am a fashion photographer is what was your favorite photo shoot or what has stood out in your career? There have been many, I can’t say exactly what my favorite shoot was but there is a long list of shoots that have gained notoriety in my mind. The White Cashmere Collection of 2009 is one such shoot. It was particularly complex due to the nature of the materials we were working with, but I was fortunate enough to be collaborating with some of the most hard working and dedicated people in the Toronto fashion industry.
From the moment I created my website, I decided that I will keep my personal sharing to a minimum. I hardly posted on social media and refused to hop on the blogging bandwagon.
Yet, here we are, at my blog page.
Over the last few years my friends, clients, and mentees have repeatedly asked me to share more on social media. Which I have started to do; But I feel like it makes almost no difference. In between algorithms and trends your voice gets lost in a sea of a thousand perspectives, and millions of users. Share as you might, unless you somehow manage to go viral few, even those who keep an eye out, will ever see, hear, or read your work. If I’m going to spend my time doing something few will ever know about I’d rather it be useful for me.
So you must be wondering, with a cynical outlook on this whole blogging concept why on earth am I here?Continue Reading