The Toronto Commercial Photographer Process

Being a commercial photographer is truly an underestimated profession. An astonishing number of people assume as a commercial photographer you show up take photos, and that is the scope of your work. In reality it has many complexities and nuances. After having good hard laugh when someone makes this assumption, the question of ‘what goes into a commercial shoot?’ is posed. Without the assumptions I still find I am asked this question a fair bit, particularly by those who are just starting out. Continue Reading

If you want to make god laugh, tell him about your life’s plans.

Once upon a time in a land far far away, I was arriving on set for what was to be a fashion campaign for Hazelton Lanes a.k.a Yorkville Village. I’s were dotted and T’s were crossed, everything was falling into place as planned. Little did I know that a sinister force called the weather was about to cast an evil spell on my production, and throw me one of the hardest curveballs I’ve ever been met with.Continue Reading