One of the bigger responsibilities of a Toronto fashion photographer is helping a fashion designers with their lookbook, the process is completely different from a fashion campaign photoshoot. Large international designer houses such as Chanel, Dior, Prada to your local designers Lucian Matis, Frascara, Wayne Clark, and others. all require a lookbooks of their most recent fashion collections.Continue Reading
For the past several months I have been hearing a lot of speculation. Mostly that of the fashion industries’ health. It has become a tired worn shell of what it once was, according to some critiques, including Li Edelkoort. Pushed by a myriad of factors. Weathered by seasons moving quicker and quicker, stressed by the ever evolving demands of faster fashion, and cheapened at the same time.
Being a commercial photographer is truly an underestimated profession. An astonishing number of people assume as a commercial photographer you show up take photos, and that is the scope of your work. In reality it has many complexities and nuances. After having good hard laugh when someone makes this assumption, the question of ‘what goes into a commercial shoot?’ is posed. Without the assumptions I still find I am asked this question a fair bit, particularly by those who are just starting out. Continue Reading
Once upon a time in a land far far away, I was arriving on set for what was to be a fashion campaign for Hazelton Lanes a.k.a Yorkville Village. I’s were dotted and T’s were crossed, everything was falling into place as planned. Little did I know that a sinister force called the weather was about to cast an evil spell on my production, and throw me one of the hardest curveballs I’ve ever been met with.Continue Reading