For the past several months I have been hearing a lot of speculation. Mostly that of the fashion industries’ health. It has become a tired worn shell of what it once was, according to some critiques, including Li Edelkoort. Pushed by a myriad of factors. Weathered by seasons moving quicker and quicker, stressed by the ever evolving demands of faster fashion, and cheapened at the same time.
Being a commercial photographer is truly an underestimated profession. An astonishing number of people assume as a commercial photographer you show up take photos, and that is the scope of your work. In reality it has many complexities and nuances. After having good hard laugh when someone makes this assumption, the question of ‘what goes into a commercial shoot?’ is posed. Without the assumptions I still find I am asked this question a fair bit, particularly by those who are just starting out. Continue Reading
In fashion photography people bring life to art. As the focal point of most photos is the model and their movement; this makes their capacity to perform in front of your lens a critical component of the final product. It is important to make them comfortable in expressing mood and tone on set. I have found that the on-set mood can dramatically affect the quality of the images, and in some cases can make or break the success of the final images.Continue Reading
From the moment I created my website, I decided that I will keep my personal sharing to a minimum. I hardly posted on social media and refused to hop on the blogging bandwagon.
Yet, here we are, at my blog page.
Over the last few years my friends, clients, and mentees have repeatedly asked me to share more on social media. Which I have started to do; But I feel like it makes almost no difference. In between algorithms and trends your voice gets lost in a sea of a thousand perspectives, and millions of users. Share as you might, unless you somehow manage to go viral few, even those who keep an eye out, will ever see, hear, or read your work. If I’m going to spend my time doing something few will ever know about I’d rather it be useful for me.
So you must be wondering, with a cynical outlook on this whole blogging concept why on earth am I here?Continue Reading