One of the bigger responsibilities of a Toronto fashion photographer is helping a fashion designers with their lookbook, the process is completely different from a fashion campaign photoshoot. Large international designer houses such as Chanel, Dior, Prada to your local designers Lucian Matis, Frascara, Wayne Clark, and others. all require a lookbooks of their most recent fashion collections.Continue Reading
In fashion photography people bring life to art. As the focal point of most photos is the model and their movement; this makes their capacity to perform in front of your lens a critical component of the final product. It is important to make them comfortable in expressing mood and tone on set. I have found that the on-set mood can dramatically affect the quality of the images, and in some cases can make or break the success of the final images.Continue Reading
Each year thousands of young budding photographers graduate from their institution of choice across Canada. Set on a long and difficult path of ongoing learning and development. With this rite of passage comes more applications to assist than I know what to do with. I find that there is always a fall term surge in applications for students looking for a co-op and again around August right after diplomas have been received and OSAP gets ready to start harassing you for payments.Continue Reading
If you want to learn how to light a portrait for a beauty or fashion shoot you can use the almighty school of Google and come up with over 10,000 results. Page after page of photographers explaining their expensive lighting equipment and where to go to buy it… Once you’ve maxed out your credit card getting their oddly specific set up you are ready to move on to your camera’s manual. Just a little light reading on deciphering histograms and flash syncing. Then, and only then, you are ready to hunt down the tab you had that set up saved on, reload it, and begin following instructions 2 through 200 with the use of a protractor and a measuring tape.
The best piece of advice my college professor ever gave me was use the sun as your main light. It’s cheap, for the most part readily available and always offers a new challenge and opportunity to experiment. Learn how the sun moves, go out and shoot at different times of day and practice. When you figure out techniques using the sun you will find the studio is the easiest set up. Why he gave me this advice after I graduated I’ll never know. It would have saved me a lot of cash and being on a first name basis with a rental shops unnerving associate. Nonetheless this is the advice I give to every students who assist me.Continue Reading
So one of the most common questions I am asked when someone finds out I am a fashion photographer is what was your favorite photo shoot or what has stood out in your career? There have been many, I can’t say exactly what my favorite shoot was but there is a long list of shoots that have gained notoriety in my mind. The White Cashmere Collection of 2009 is one such shoot. It was particularly complex due to the nature of the materials we were working with, but I was fortunate enough to be collaborating with some of the most hard working and dedicated people in the Toronto fashion industry.
From the moment I created my website, I decided that I will keep my personal sharing to a minimum. I hardly posted on social media and refused to hop on the blogging bandwagon.
Yet, here we are, at my blog page.
Over the last few years my friends, clients, and mentees have repeatedly asked me to share more on social media. Which I have started to do; But I feel like it makes almost no difference. In between algorithms and trends your voice gets lost in a sea of a thousand perspectives, and millions of users. Share as you might, unless you somehow manage to go viral few, even those who keep an eye out, will ever see, hear, or read your work. If I’m going to spend my time doing something few will ever know about I’d rather it be useful for me.
So you must be wondering, with a cynical outlook on this whole blogging concept why on earth am I here?Continue Reading