The Toronto Commercial Photographer Process

Being a commercial photographer is truly an underestimated profession. An astonishing number of people assume as a commercial photographer you show up take photos, and that is the scope of your work. In reality it has many complexities and nuances. After having good hard laugh when someone makes this assumption, the question of ‘what goes into a commercial shoot?’ is posed. Without the assumptions I still find I am asked this question a fair bit, particularly by those who are just starting out. Continue Reading

Assisting 101

Each year thousands of young budding photographers graduate from their institution of choice across Canada. Set on a long and difficult path of ongoing learning and development. With this rite of passage comes more applications to assist than I know what to do with. I find that there is always a fall term surge in applications for students looking for a co-op and again around August right after diplomas have been received and OSAP gets ready to start harassing you for payments.Continue Reading

White Cashmere Collection

So one of the most common questions I am asked when someone finds out I am a fashion photographer is what was your favorite photo shoot or what has stood out in your career? There have been many, I can’t say exactly what my favorite shoot was but there is a long list of shoots that have gained notoriety in my mind. The White Cashmere Collection of 2009 is one such shoot. It was particularly complex due to the nature of the materials we were working with, but I was fortunate enough to be collaborating with some of the most hard working and dedicated people in the Toronto fashion industry.

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