To Print Or Not To Print?

As a professional fashion photographer you take pride in your photography portfolio. It is a culmination of hard work dedication and creativity. It can be a bit ominous at times. All of your painstaking years of work summarized in a few pages.

Your photography portfolio should develop with you. Over time your styles, techniques, and skill changes. So when this happens depending on how you have chosen to display your portfolio this can either be a quick fix or leave you with quite the dilemma.Continue Reading

The Toronto Commercial Photographer Process

Being a commercial photographer is truly an underestimated profession. An astonishing number of people assume as a commercial photographer you show up take photos, and that is the scope of your work. In reality it has many complexities and nuances. After having good hard laugh when someone makes this assumption, the question of ‘what goes into a commercial shoot?’ is posed. Without the assumptions I still find I am asked this question a fair bit, particularly by those who are just starting out. Continue Reading

How to Direct a Model

In fashion photography people bring life to art. As the focal point of most photos is the model and their movement; this makes their capacity to perform in front of your lens a critical component of the final product. It is important to make them comfortable in expressing mood and tone on set. I have found that the on-set mood can dramatically affect the quality of the images, and in some cases can make or break the success of the final images.Continue Reading

Daily Debrief

A question I hear a lot when I am on the road lecturing at colleges and universities is where do I go to keep up to date with industry happenings? In an era with a lot of information and news access many have a tough time finding credible sources with quality content. There are copious blogs and forums, but determining which are going to cover all the info you need can be a bit tricky. So I have compiled a quick list of my go to sites:
Continue Reading

Brazil 101: How to not have your camera stolen

Whilst my trip to Brazil didn’t involve any potential When Animals Attack footage, it was a trip that won’t soon be forgotten. The people and the scenery were stunning, vibrant, and welcoming, with a unique culture and atmosphere. I am not looking to tell you a story of how much fun we had or what to do or see, I just want to show a brief glimpse into a small corner of the planet we call home.
When I first began planning this trip I was met with a lot of harsh criticism and concern from pretty much everyone close to me. Nearly every person I mentioned my trip planning to recanted a horror story about why I should not go and the dangers that lurked every corner due to the high crime, poverty rates, alongside corrupt government and policing.Continue Reading

Assisting 101

Each year thousands of young budding photographers graduate from their institution of choice across Canada. Set on a long and difficult path of ongoing learning and development. With this rite of passage comes more applications to assist than I know what to do with. I find that there is always a fall term surge in applications for students looking for a co-op and again around August right after diplomas have been received and OSAP gets ready to start harassing you for payments.Continue Reading

If you want to make god laugh, tell him about your life’s plans.

Once upon a time in a land far far away, I was arriving on set for what was to be a fashion campaign for Hazelton Lanes a.k.a Yorkville Village. I’s were dotted and T’s were crossed, everything was falling into place as planned. Little did I know that a sinister force called the weather was about to cast an evil spell on my production, and throw me one of the hardest curveballs I’ve ever been met with.Continue Reading

White Cashmere Collection

So one of the most common questions I am asked when someone finds out I am a fashion photographer is what was your favorite photo shoot or what has stood out in your career? There have been many, I can’t say exactly what my favorite shoot was but there is a long list of shoots that have gained notoriety in my mind. The White Cashmere Collection of 2009 is one such shoot. It was particularly complex due to the nature of the materials we were working with, but I was fortunate enough to be collaborating with some of the most hard working and dedicated people in the Toronto fashion industry.

Continue Reading