One of the bigger responsibilities of a Toronto fashion photographer is helping a fashion designers with their lookbook, the process is completely different from a fashion campaign photoshoot. Large international designer houses such as Chanel, Dior, Prada to your local designers Lucian Matis, Frascara, Wayne Clark, and others. all require a lookbooks of their most recent fashion collections.Continue Reading
As a professional fashion photographer you take pride in your photography portfolio. It is a culmination of hard work dedication and creativity. It can be a bit ominous at times. All of your painstaking years of work summarized in a few pages.
Your photography portfolio should develop with you. Over time your styles, techniques, and skill changes. So when this happens depending on how you have chosen to display your portfolio this can either be a quick fix or leave you with quite the dilemma.Continue Reading
Being a commercial photographer is truly an underestimated profession. An astonishing number of people assume as a commercial photographer you show up take photos, and that is the scope of your work. In reality it has many complexities and nuances. After having good hard laugh when someone makes this assumption, the question of ‘what goes into a commercial shoot?’ is posed. Without the assumptions I still find I am asked this question a fair bit, particularly by those who are just starting out. Continue Reading
Whenever anyone finds out that I am a fashion photographer I get a stereotypical list of responses. If it’s someone younger, it’s often ‘hey can I come to your set and watch?’ *internally screaming NO!* or ‘what’s it like being a photographer?’. If I’m meeting someone older, it’s usually ‘so you do weddings?’ *internally screaming a louder more exasperated NO!!*. Although these are common questions by far the most I hear is ‘so what is a typical day as a fashion photographer?’.
I know many people are taken aback when they find out my job is in the arts. Those who are used to 9-5 jobs are genuinely curious on how a day in the arts compares. There is also the rarer breed who are looking to do what I do, most of the time a younger student who wants to understand what kind of day is normal. I would like to explain for both types, because my ‘typical day’ often shocks both. I work hard. A lot harder than most people think. I am not saying this to brag or to over exaggerate, it’s the hard reality. A job in the arts is maintained by good business practices.